Marketing Manager – Restaurant (Abu Dhabi)

About the role

Hell Me Meals On Me is hiring a Marketing Manager for its Jaww Restaurant in Abu Dhabi. The role leads all marketing activities, driving revenue growth, customer acquisition, brand awareness, customer retention and market expansion. It requires strong Arabic content creation, digital marketing, CRM, influencer partnerships and local activations within the UAE F&B sector. The position reports to management / brand leadership.

Key responsibilities

• Develop annual and monthly marketing plans, run campaigns for Emirati families, Arabic speakers, professionals and tourists, and manage budgets and marketing calendars.
• Create and approve Arabic and English content, advertising copy, social media posts, emailers, WhatsApp messages and promotional materials, keeping Arabic content culturally relevant.
• Run campaigns on Instagram, TikTok, Snapchat, Google and Meta, manage agencies, optimise Google Business Profile and local SEO, and track conversions and revenue.
• Manage email, WhatsApp and SMS campaigns, segment customer databases, build automated journeys and run A/B tests while complying with UAE privacy and marketing regulations.
• Partner with Arabic-speaking influencers, organise tastings and launches, and build a local online community.
• Build relationships with corporates, hotels, gyms, schools and event organisers, and coordinate campaigns around Ramadan, Eid and National Day.
• Work with operations on promotions, menu items and loyalty programmes, and support sales and customer retention.
• Prepare monthly performance reports, maintain SOPs and budgets, and present results to management.

Required profile

• 10+ years of marketing experience in restaurants, hospitality, cafés, QSR or F&B.
• Native Arabic speaker with excellent written and spoken Arabic, and strong English.
• Proven experience in social media, digital and email/WhatsApp marketing, influencer marketing, CRM and local partnerships.
• Good understanding of the Abu Dhabi restaurant market and consumer behaviour.

Required skills

• Meta Ads, Google Ads, TikTok, Snapchat and Google Business Profile
• CRM tools and marketing analytics
• Arabic content creation and culturally relevant campaigns