Marketing Manager – Retail & Online

About the role

Taif Group, a fast‑growing fragrance and lifestyle brand in the UAE, is looking for a results‑driven Marketing Manager to lead retail and online marketing initiatives. You will own the end‑to‑end strategy and execution across stores, the website, marketplaces and social platforms, driving footfall, conversion and brand visibility.

Key responsibilities

• Develop and execute integrated marketing strategies for retail stores and e‑commerce channels across the UAE and GCC.
• Plan, launch and optimise PPC campaigns on Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads and TikTok Ads to maximise ROAS.
• Manage paid and organic social media calendars, content and community engagement on Instagram, TikTok, Facebook and Snapchat.
• Own marketplace performance on Amazon.ae, Noon and similar platforms – listings, sponsored ads, pricing, reviews and ranking.
• Drive in‑store promotions, POSM, seasonal campaigns and trade marketing to boost footfall.
• Oversee website performance – SEO, conversion rate optimisation, merchandising and landing‑page strategy.
• Run CRM, email and SMS programmes, segmentation, loyalty and retention campaigns.
• Lead brand content and creative direction across digital and retail touchpoints.
• Monitor and report on campaign performance using GA4, Meta Business Suite, Google Ads and marketplace dashboards.
• Manage marketing budgets, ensuring efficient allocation based on CAC, ROAS and LTV.

Required profile

• Hands‑on digital marketing expert with proven command of PPC, Google Ads, Meta Ads, TikTok Ads and social media marketing.
• Experience in marketplace growth (Amazon, Noon) and retail marketing fundamentals.
• Strong analytical mindset, able to translate data into actionable insights.
• Excellent coordination skills with creative, e‑commerce and sales teams.

Required skills

• PPC
• Google Ads (Search, Shopping, Performance Max, Display, YouTube)
• Meta Ads (Facebook, Instagram)
• TikTok Ads
• Social media marketing (Instagram, TikTok, Facebook, Snapchat)
• Marketplace management (Amazon.ae, Noon)
• SEO
• CRM and email/SMS marketing
• GA4 analytics
• Meta Business Suite

What we offer

• Opportunity to shape the digital footprint of a rapidly expanding brand.
• Collaborative environment with cross‑functional teams.
• Competitive compensation package.