Outreach & Recruitment Officer

About the role

The University of the Arts Sharjah (UAS) is looking for an Outreach & Recruitment Officer to lead and coordinate student outreach and recruitment. The role builds relationships with schools, counsellors, prospective students and families, generates and manages leads and works with Admissions and Marketing to turn prospects into applicants and enrolled students.

Key responsibilities

• Develop and coordinate the annual outreach and recruitment plan with the Admissions Manager and Marketing, and represent UAS at school visits, fairs, open days and information sessions
• Build relationships with schools, counsellors, educational and cultural organisations and recruitment partners, and deliver presentations on programmes, admissions, scholarships and student opportunities
• Identify new local and international recruitment channels and markets, and support diversification of applicant markets and fee-paying recruitment
• Follow up with prospective students and families, qualify leads and support their progression to application, working closely with Admissions
• Track leads and conversion, identify barriers to conversion and recommend improvements
• Maintain accurate, confidential records of contacts, leads and applicants, including CHEDS-related information, and ensure communications match approved admissions policies
• Coordinate with Admissions, Marketing and academic departments on campaigns, events and messaging, and support admissions during peak periods
• Prepare regular reports on outreach, leads, applications and outcomes, and use AI, CRM and digital platforms to improve productivity

Required profile

• Bachelor's degree in Marketing, Communications, Business, Education, International Relations or a related field
• Minimum 3 years' experience in student recruitment, admissions, outreach, marketing, business development or education
• Proven experience in outreach, relationship management, recruitment or lead generation
• Fluency in both Arabic and English is essential
• Desirable: experience in higher education or international student recruitment, with schools, education fairs or CHEDS

Required skills

• Strong digital skills, including Microsoft Office and CRM/database platforms
• Strong AI literacy and responsible use of AI tools
• Excellent presentation, public-speaking and interpersonal communication skills
• Time management, organisation, analytical thinking and teamwork
• Ability to travel locally and internationally when required