Performance Marketing Specialist

About the role

A hands-on performance marketer is sought to plan, execute and optimise paid campaigns across Google, Meta, Snapchat and TikTok. The role owns campaign performance end to end, from strategy through daily optimisation, driving measurable growth and efficient spend.

Key responsibilities

• Build, launch and manage paid campaigns on Google Ads (Search, Shopping, PMax, Display), Meta (Facebook/Instagram), Snapchat and TikTok.
• Own budget allocation, bidding strategy and pacing to hit ROAS and CPA targets.
• Develop audience segmentation, targeting and creative testing frameworks per channel.
• Monitor daily performance, run A/B tests and optimise toward conversion and efficiency goals.
• Manage the creative pipeline with design teams, and set up tracking, pixels, conversion events and attribution.
• Report KPIs (spend, CPA, ROAS, CVR, CTR) and support brand campaigns that build awareness, consideration and recall.
• Collaborate with brand and content teams on campaigns that balance brand building with performance goals.
• Analyse customer cohorts by acquisition channel, campaign, first-purchase date and behaviour to track retention, repeat purchase and LTV, then refine targeting, retargeting and lookalike audiences and shift budget to high-value segments.

Required profile

• 2+ years of hands-on experience running paid campaigns across Google, Meta, Snapchat and TikTok.
• Proven track record managing significant budgets and hitting performance targets.
• Data-driven, self-starting, and comfortable owning performance outcomes.
• Understanding of brand marketing principles and how to measure brand impact alongside performance results.
• Experience with cohort analysis, customer segmentation and LTV-focused optimisation; GCC/regional market experience is a plus.

Required skills

• Strong grasp of tracking, attribution and platform pixels/APIs.
• Fluency with analytics tools (GA4, platform managers) and Excel/reporting.