Regional Marketing Manager - GCC Operations

About the role

A full-time Regional Marketing Manager is sought to lead and execute marketing strategy across several companies and markets in the GCC (UAE, Qatar, Kuwait, Saudi Arabia and expansion markets), reporting to Senior Management. The role combines strategic marketing leadership with hands-on performance marketing, lead generation, CRM, direct marketing, branding, media, events and marketing automation. Success is measured by lead volume and quality, CPL, CPA, conversion rates, ROI, customer acquisition and revenue contribution.

Key responsibilities

• Develop and run multi-country marketing plans, monthly, quarterly and annual, for several brands and markets, and identify new channels and growth opportunities.
• Plan, launch and optimise paid ads on Google Ads, Meta, TikTok, Snapchat, YouTube and others; manage budgets and run A/B tests to improve CPL, CPA, ROAS and ROI.
• Manage WhatsApp, SMS and email campaigns, automated journeys, retargeting and lead nurturing, with accurate lead tracking and reporting.
• Plan outdoor advertising, influencer campaigns, events, exhibitions, media sponsorships and brand activations, keeping brand positioning consistent.
• Introduce AI tools and marketing automation, integrate ad platforms, landing pages, CRM and WhatsApp, and build automated reporting.
• Align with sales teams, track lead quality and conversion, and prepare regular performance reports and dashboards.

Required profile

• Minimum 6-8 years of hands-on marketing experience, digital and offline.
• Proven experience managing performance marketing and lead-generation campaigns and significant budgets based on ROI.
• Experience managing multiple brands, campaigns or markets at once.
• Strong analytical skills and understanding of the link between marketing, lead quality, sales conversion and revenue.
• Excellent communication, coordination and stakeholder-management skills.
• Native Arabic speaker fluent in English; previous GCC experience and immediate availability preferred.

Required skills

• Google Ads, Meta Ads, TikTok, Snapchat, YouTube
• WhatsApp, SMS and email marketing
• CRM systems and marketing automation
• Branding, media buying, influencer marketing, outdoor advertising and events