Sales Manager – Branch Operations

About the role

The Sales Manager will lead a branch to achieve its monthly, quarterly and annual sales targets for both new and pre‑owned vehicles. This role combines strategic sales planning, financial oversight, operational excellence and customer relationship management to drive profitability and brand reputation.

Key responsibilities

• Execute branch sales strategy to meet new and pre‑owned business targets.
• Prepare and monitor branch budget, operating expenses and profitability; control costs and optimise resource allocation.
• Oversee daily branch operations, ensuring compliance with company policies, OEM showroom standards and HSSE mandates.
• Manage showroom inventory and display standards, implementing efficient inventory control.
• Recruit, train and retain high‑performing frontline and support associates; support the Head of Sales in training initiatives.
• Develop and execute customer relationship strategies to drive sales, retention and loyalty.
• Track discounts, trade‑in values, cash flows, AR and margins to maximise sales opportunities.
• Collaborate closely with Aftersales to ensure seamless customer experience and operational synergy.
• Resolve customer complaints and escalations promptly, overseeing all touchpoints in the sales journey.
• Drive employee and customer engagement programmes, fostering training, development and succession planning.
• Conduct regular compliance audits, risk mitigation checks and security protocol enforcement.
• Produce accurate and timely sales, forecast, inventory and financial reports.

Required profile

• Proven experience in managing branch sales targets and teams.
• Strong financial management skills, including budgeting and cost control.
• Ability to oversee daily operations and ensure compliance with corporate and OEM standards.
• Demonstrated leadership in recruiting, training and retaining sales staff.
• Experience in customer relationship management and handling escalations.

Required skills