Senior Copywriter

About the role

Sunreef Yachts is looking for a Senior Copywriter who combines strong storytelling with strategic thinking to create content that builds brand awareness, engages audiences and supports lead generation. You will turn ideas, product information and business objectives into clear, compelling copy across digital and print channels, working closely with the strategy, performance marketing, public relations, creative and sales teams.

Key responsibilities

• Execute content strategies aligned with business, marketing and brand objectives
• Write copy for websites, blogs, email campaigns, social media, advertisements, brochures and other marketing materials
• Create social media captions, scripts, articles, promotional content and corporate communications
• Research industry trends, competitors and target audiences to find relevant topics
• Maintain a consistent brand voice and high editorial standards
• Review and edit content for accuracy, clarity and consistency
• Optimise content for SEO and digital performance
• Analyse content performance and recommend improvements
• Manage multiple content projects and deliver on time

Required profile

• At least five years of experience in copywriting, content writing or content marketing, including contribution to content strategy
• Bachelor's degree in Marketing, Communications, Journalism, English or a related field preferred
• Strong portfolio showing storytelling, campaign copy and content across channels
• Ability to adapt tone and style for different audiences and formats

Required skills

• Excellent written and verbal English, with strong writing and editing skills
• Understanding of content strategy, SEO, social media and digital marketing
• Strong research, organisation and project management skills
• Preferred: B2C content marketing, Google Analytics and Google Search Console, WordPress, AI-assisted content tools

What we offer

• Competitive salary and benefits package
• Opportunity to work on innovative and sustainable projects
• Supportive, growth-oriented environment and exposure to international standards

The role is based in Ras al Khaimah, with office hours from 7:00 am to 3:45 pm, six days a week. Applicants should submit their CV and a portfolio of writing samples.