Senior Product Manager – Consumer Digital & Loyalty

About the role

Sia is seeking an experienced Senior Product Manager to lead consumer‑facing digital products, including mobile apps and web platforms, with a focus on loyalty programs in the retail sector. The role combines customer‑centric thinking, digital product leadership, and commercial acumen to define vision, drive execution, and deliver engaging experiences that boost acquisition, retention, and loyalty value.

Key responsibilities

• Define and execute product vision, strategy, and roadmap for digital consumer products.
• Lead end‑to‑end product lifecycle from ideation and business case to launch, optimization, and continuous enhancement.
• Design and implement customer‑centric experiences that increase engagement, loyalty participation, retention, and revenue.
• Prioritize features based on customer insights, analytics, business objectives, and market opportunities.
• Collaborate with engineering, UX/UI, CRM, analytics, and marketing teams to deliver high‑quality solutions.
• Own product KPIs such as adoption, engagement, conversion, retention, NPS, and loyalty performance.
• Lead Agile delivery processes, manage backlogs, sprint prioritization, and release planning.
• Conduct market assessments, competitive analysis, and benchmark emerging loyalty capabilities.

Required profile

• Bachelor’s degree in Business, Product Management, Engineering, Computer Science, Digital Technology or related field (Master’s preferred).
• 8–10+ years of experience, with at least 5 years in Product Management.
• Proven experience managing consumer‑facing mobile and web applications.
• Hands‑on experience designing or managing loyalty programs, rewards ecosystems, or CRM products.
• Background in retail, e‑commerce, FMCG, hospitality or similar customer‑centric industries (retail strongly preferred).
• Strong stakeholder management and client‑facing skills.

Required skills

• Agile delivery methodologies (Scrum/Kanban).
• Product analytics, experimentation, A/B testing.
• Prototyping and requirements tools: Figma, Jira, Confluence, Miro.
• CRM and loyalty platforms, preferably Salesforce Loyalty Cloud.
• Data‑driven decision making using customer insights and behavioral analytics.

What we offer

• Competitive salary and benefits benchmarked against the market.
• Entrepreneurial environment encouraging innovation and idea ownership.
• Tailored career advocacy program with mentorship and continuous learning opportunities.
• Global community culture focused on excellence, entrepreneurship, innovation, teamwork, care, and employee wellbeing.