Senior Strategic Sales Executive – Advertising

About the role

Core objective is to spearhead the acquisition of new performance‑advertising clients across Europe and the Middle East. The role manages the full sales cycle from lead generation to deal closure, builds a robust pipeline and supports the development of overseas sales systems and industry‑specific capabilities.

Key responsibilities

• Lead Generation & Prospecting – identify and engage potential advertisers, especially mobile games and apps, through ecosystem partnerships, industry summits, research and referrals.
• Client Engagement & Insight – conduct high‑quality meetings to understand business objectives and advertising needs, and communicate Tencent AMS solutions.
• Sales Pitching & Negotiation – create and present pitches, manage negotiations and oversee contract signing and onboarding.
• Cross‑functional Collaboration – work with Operations, Product and Engineering to ensure client requirements are met and issues resolved during onboarding.
• Pipeline Management & Reporting – maintain leads and opportunities in the CRM, provide regular pipeline status, forecasts and key metrics.
• Internal Ecosystem Synergy – establish collaborative relationships with other international expansion units to share resources and achieve win‑win outcomes.

Required profile

• 5+ years of experience in overseas performance advertising sales or business development, preferably programmatic.
• Proven track record of acquiring new clients from zero to one.
• Familiarity with games, e‑commerce or brand export industries is a plus.
• Strong communication, negotiation and presentation abilities, with a self‑driven, goal‑oriented mindset.
• Deep understanding of performance advertising concepts, programmatic buying and mobile attribution.

Required skills

• Performance Advertising
• Mobile Attribution
• Programmatic Advertising