SEO & Content Writer

About the role

A company is looking for a creative, experienced and results-driven SEO Specialist and Copywriter to improve its online visibility, develop engaging content and support its digital marketing strategy.

Key responsibilities

• Develop and implement SEO strategies to improve website rankings and organic traffic.
• Conduct keyword research, competitor analysis and SEO audits.
• Write SEO-optimised blogs, articles and real estate market insights.
• Create engaging copy for websites, landing pages, brochures and marketing materials.
• Support social media content, LinkedIn articles and corporate communications.
• Update and optimise website content regularly.
• Monitor SEO performance using Google Analytics, Search Console and other tools.
• Collaborate with the marketing team on campaign scripting and social media content.
• Research UAE real estate trends and identify relevant content opportunities.

Required profile

• 2-3 years of experience in SEO, copywriting or content marketing.
• Excellent English writing, proofreading and editing skills.
• Experience writing corporate, digital and social media content.
• Strong research skills, creativity and attention to detail.
• UAE real estate experience is an advantage.

Required skills

• SEO tools, keyword research and website optimisation.
• Google Analytics 4, Google Search Console and Google Tag Manager.
• WordPress or similar CMS, Yoast SEO or Rank Math.
• AI-assisted writing tools such as ChatGPT and Grammarly.