Social Media Executive – Sports

About the role

We are seeking a passionate Social Media Executive to join our sports team in Dubai. You will be responsible for spotting trends, delivering real‑time coverage of live events, and amplifying our brand’s presence across all social platforms.

Key responsibilities

• Identify how sports fans consume content and help shape strategy and execution.
• Collaborate with the team to generate creative, engaging social ideas and leverage native platform features.
• Build one‑on‑one relationships with fans, clients, and players while managing community interactions and crises.
• Attend events, liaise with stakeholders, and report social KPI metrics.
• Create weekly content calendars, define tone and visual style, and manage publishing and community engagement.
• Brief creative teams on content concepts and support live event coverage locally or internationally.
• Track and report KPIs to maximise client impact.

Required profile

• Strong passion for staying on top of sports news and understanding fan behavior.
• Ability to immerse in any sport, from football to polo.
• Basic knowledge of social media metrics to supervise client KPIs.
• Excellent written and verbal communication skills for diverse audiences.
• Proactive, self‑motivated, and driven to achieve excellence.

Required skills