Social Media Lead for Kraken Pro

About the role

Kraken Pro is the premium platform for serious crypto traders, yet its social presence does not yet match the quality of its product. As the Social Media Lead you will own and elevate Kraken Pro’s social channels, creating compelling, platform‑native content that drives engagement and growth.

Key responsibilities

• Craft scroll‑stopping posts, memes, short‑form videos and threads for X, Telegram and other platforms.
• Spot trends and reactive moments across CT/FinTwit, producing timely on‑brand content.
• Engage actively with the community by replying, quoting, polling and fostering conversation.
• Maintain an always‑on content calendar: create, route for approvals, schedule, publish and monitor performance.
• Translate product and ecosystem updates into clear narratives.
• Track growth metrics, run experiments and iterate based on insights.
• Partner with Legal and Communications to ensure compliant, accurate messaging across regions.

Required profile

• 3+ years of experience in social media or content creation, preferably in fintech, crypto or trading.
• Ability to work quickly under pressure and deliver high‑impact content without lengthy approval cycles.
• Strong writing, editing and communication skills.
• Creative, detail‑oriented and comfortable handling fast‑paced social channels.

Required skills

• Proficiency with AI‑powered content tools.
• Experience using Figma for quick design mock‑ups.
• Ability to edit short‑form video with CapCut.