Social Media Manager - Content Creator

About the role

A hands-on Social Media Manager is sought who owns the content process from idea to execution. The person should plan, create, film, appear on camera, edit, write and publish content independently while keeping a strong brand standard across all social channels.

Key responsibilities

• Own the end-to-end social media content process: ideas, content calendar, scripting, filming, editing, copywriting, publishing and optimisation.
• Create original short-form video content for Instagram, TikTok, LinkedIn and other relevant platforms.
• Appear on camera when required and contribute as a content creator.
• Shoot content independently with mobile and/or camera equipment, with attention to framing, lighting, composition and brand presentation.
• Edit reels, interviews, project content, event coverage and fast-turnaround social assets to a high standard.
• Write strong, natural, brand-appropriate copy, captions, hooks and scripts in English.
• Translate brand, project, leadership and business priorities into social-first content.
• Identify trends and platform opportunities.
• Manage publishing, scheduling, community engagement and day-to-day channel hygiene.
• Track performance and report on reach, engagement, content performance and improvement opportunities.

Required profile

• Minimum 2-3 years of relevant social media / content experience in Dubai or the UAE.
• Demonstrable hands-on experience creating content independently from end to end.
• Very high proficiency in written and spoken English, with strong copywriting ability.
• Strong understanding of Instagram, TikTok and LinkedIn content formats, audience behaviour and platform best practices.
• Portfolio or social examples of content personally created, filmed, edited and/or written.
• PREFERRED: creative, advertising or integrated marketing agency experience; hospitality or real estate brand experience; Arabic and/or French; familiarity with the UAE market and Dubai culture.

Required skills

• Short-form video editing with tools such as CapCut, Adobe or similar.
• Comfortable filming, directing simple shoots and being on camera.