Social Media Specialist - Arabic Speaker

About the role

The Social Media Specialist will lead the creation and execution of Arabic‑language content across all major platforms, targeting audiences in the GCC region. The role combines content production, community interaction, and strategic planning to boost brand visibility and reputation.

Key responsibilities

• Produce culturally relevant Arabic content that reflects GCC trends and audience expectations.
• Develop and implement social media strategies to increase brand visibility, engagement, and community growth.
• Create, edit, and publish posts, captions, scripts, videos, reels, stories, and other platform‑specific formats.
• Monitor daily activity, engage with followers, respond to comments and direct messages, and nurture online relationships.
• Track performance metrics, generate insights, and recommend improvements for content effectiveness.
• Stay updated on social media trends, platform updates, and best practices for the GCC market.
• Ensure all content aligns with brand voice, guidelines, and communication standards.

Required profile

• Bachelor’s degree in Marketing, Communications, Media, Digital Marketing or a related field.
• Native Arabic speaker with excellent writing skills; strong English proficiency is a plus.
• 5–7 years of experience in social media management, content creation, or digital marketing, preferably within the GCC.
• Hands‑on experience managing major platforms such as Instagram, X, LinkedIn, TikTok, Facebook, and YouTube.
• Basic proficiency with photo/video editing tools and social media management platforms.

Required skills

• Instagram
• X (formerly Twitter)
• LinkedIn
• TikTok
• Facebook
• YouTube
• Photo/video editing tools
• Social media management platforms