Strategic Insights & Business Intelligence Manager, Middle East

About the role

JTI is looking for a Strategic Insights & Business Intelligence Manager for the Middle East. The role develops and implements a data-driven strategy that gives actionable consumer and trade insights to build brands, drive commercial performance and secure long-term market success. It focuses on deep consumer and business understanding, building and optimising business intelligence tools for market modelling, ensuring data accessibility and delivering insights that support decisions across all departments.

Key responsibilities

• Develop and manage the Consumer Strategic Insights agenda to support market KPIs and assess key business levers
• Carry out consumer research and data analysis to guide business decisions
• Build, improve and manage systems and methodologies so insights are delivered consistently
• Create a market model for business planning scenarios, covering pricing, taxation, market size, marketing and sales investments and financial inputs
• Develop tools to assess the efficiency of marketing and commercial programmes, used across cross-functional teams
• Build a system for Field Marketing and Business Development to target the right outlets using GIS, trade segmentation and planning tools
• Enhance dashboards to track and improve business development team efficiency
• Use Nielsen, TME and consumer trackers to assess brand performance
• Manage consumer insight tools, including trackers and ad hoc research, with possible future integration into a CRM platform
• Evaluate product performance through Nielsen data and ad hoc research, supporting product innovation with testing insights
• Ensure data is accessible to the right people in the right format and frequency, and partner with senior stakeholders to promote data adoption

Required profile

• Bachelor's degree in Marketing, Business Administration or equivalent
• 12+ years of relevant managerial experience in strategic insights and business intelligence, including leading the SI&BI function for at least 2 years
• Experience in other markets is a plus
• Fluency in English; Arabic is a plus