Brand Manager - Biscuits & Bakery

About the role

We are seeking a dynamic Brand Manager for Biscuits & Bakery to join our Dubai team. Reporting to the Biscuits & Bakery Marketing Manager, you will own the Ferrero Biscuits portfolio across Gulf markets, translating global brand strategies into local success.

Key responsibilities

• Develop and execute annual brand plans aligned with regional and global objectives.
• Manage forecasts, budgets, and P&L performance, identifying growth opportunities through portfolio optimization and pricing initiatives.
• Lead end‑to‑end commercialization of new product launches and seasonal campaigns.
• Leverage consumer, shopper and market insights to shape brand strategy and business cases.
• Design and activate integrated marketing campaigns across media, digital, shopper and in‑store channels.
• Collaborate with cross‑functional teams including Sales, Finance, Supply Chain, R&D, Packaging and Regulatory Affairs.

Required profile

• Proven experience in brand management within the FMCG or consumer goods sector.
• Strong analytical mindset with ability to translate data into actionable strategies.
• Excellent communication and stakeholder management skills.
• Ability to work in a fast‑paced, multicultural environment.

Required skills

• Brand planning and portfolio management.
• Budgeting, forecasting and P&L oversight.
• Consumer research and market intelligence analysis.
• Integrated marketing campaign development.