CRM Executive

About the role

We are seeking a hands‑on lifecycle marketer to own Justlife’s CRM strategy and drive customer retention across the GCC. You will design, build and ship automated campaigns that keep users engaged, re‑activate dormant customers and increase repeat bookings.

Key responsibilities

• Own the end‑to‑end CRM lifecycle for all Justlife users, from planning to evaluation.
• Design and implement multi‑channel campaigns and automated flows across email, push, SMS and in‑app messaging.
• Segment audiences with precision and maintain data accuracy across all platforms.
• Run A/B tests, analyse performance metrics and continuously optimise future sends.
• Collaborate daily with Brand & Creative, Business Category teams and report to the Associate Director, Growth.
• Monitor regional market trends and shape country‑level CRM strategy.

Required profile

• Hands‑on experience building campaigns in CRM platforms such as Customer.io, Braze or CleverTap.
• Proven ability to create automated flows for email, push, SMS and in‑app channels.
• Strong analytical mindset with a focus on retention, re‑activation and lifetime value metrics.
• Detail‑oriented execution ensuring error‑free segmentation and content delivery.

Required skills

• Customer.io
• Braze
• CleverTap