Digital Marketing Executive

About the role

The Digital Marketing Executive will support the creation and execution of integrated digital marketing strategies for a luxury hotel brand. This role focuses on enhancing online visibility, driving guest engagement, and contributing to commercial performance across all digital touchpoints.

Key responsibilities

• Assist in implementing, monitoring, and evaluating communication objectives across advertising, public relations, digital platforms, and marketing collateral.
• Support planning and execution of integrated marketing campaigns and advertising activities across relevant channels.
• Create, edit, and proofread engaging copy and promotional content for digital platforms and campaigns.
• Collaborate with the Graphic Designer to develop hotel and restaurant collateral in line with brand guidelines.
• Develop and maintain social media content calendars aligned with promotions, events, and commercial priorities.
• Manage hotel and restaurant social media accounts, including publishing, community engagement, and responding to guest enquiries.
• Coordinate professional photography and videography shoots and maintain a digital library of approved assets.
• Update hotel and restaurant websites, ensuring current content, imagery, menus, and event details.
• Maintain accurate information on third‑party listings, directories, and maps.
• Monitor and respond to guest reviews, track online sentiment, and support e‑reputation management.
• Prepare performance reports and analyze website, social media, and campaign results to identify improvement areas.
• Conduct competitor and market benchmarking and assist with tracking marketing expenses and budgets.

Required profile

• Bachelor’s degree or diploma in Marketing, Digital Marketing, Communications, Hospitality or a related field.
• Minimum 1–2 years of relevant experience in digital marketing, social media, communications or content creation, preferably within luxury hospitality.
• Strong copywriting, editing and communication skills with excellent written and spoken English.
• Proficiency in social media platforms, content management systems, email marketing tools and digital analytics; basic knowledge of SEO.

Required skills

• Social media platforms (e.g., Instagram, Facebook, LinkedIn)
• Content Management Systems (CMS)
• Email marketing tools
• Digital analytics tools (e.g., Google Analytics)
• Basic Search Engine Optimization (SEO)