Growth and Marketing Manager – B2B Focus
Verto · Dubai
وصف الوظيفة
About the role
Verto is looking for a strategic Growth and Marketing Manager to lead B2B customer acquisition, engagement, and retention across the UAE. You will build a strong local brand, launch high‑impact campaigns, and drive measurable growth for the company’s cross‑border payments platform.
Key responsibilities
- Design and execute targeted lead‑generation strategies, defining audiences, messaging, and channel mix.
- Optimize CAC, conversion rates and overall marketing ROI through data‑driven testing and performance analysis.
- Partner with Sales to create and run Account‑Based Marketing (ABM) campaigns for high‑value prospects.
- Collaborate with the global marketing team to activate paid‑media initiatives that are commercially focused and locally relevant.
- Monitor market trends in the UAE and identify new opportunities for growth.
Required profile
- Proven experience in B2B growth or marketing roles, preferably within fintech or payments.
- Strong analytical mindset with ability to translate data into actionable strategies.
- Excellent communication skills and ability to work cross‑functionally with sales and product teams.
Required skills
- Account‑Based Marketing (ABM) methodology.
- Lead generation and paid‑media campaign management.
- Data‑driven decision‑making and performance analytics.
What we offer
- Opportunity to shape the growth of a fast‑scaling fintech company.
- Dynamic, multicultural work environment in Dubai.
- Competitive compensation package.
Questions fréquentes
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Verto
Dubai
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