Head of Events – Luxury & Experiential Marketing

About the role

The General Manager / Head of Events will lead the company's event operations in the Middle East, focusing on Dubai and the UAE. The role combines senior event management, project leadership, client relationship management, operational oversight and business development.

Key responsibilities

• Lead planning and execution of luxury events and brand experiences across the Middle East, overseeing projects from concept through delivery.
• Develop and maintain senior relationships with luxury brand clients, acting as the primary contact throughout the project lifecycle.
• Identify and pursue new business opportunities, contributing to the growth of the Middle East operation.
• Manage budgets, negotiate with suppliers, and ensure projects are delivered on time and within financial targets.
• Coordinate internal teams and external partners, overseeing logistics, venue selection, staffing and on‑site execution.

Required profile

• Bachelor’s degree in Event Management, Marketing, Business Administration, Hospitality, Communications or a related field.
• 8–15+ years of experience managing high‑end luxury events, fashion, jewellery, watch, beauty or premium lifestyle brand experiences in the UAE/Middle East.