Sales Account Manager – B2B SaaS for F&B

About the role

Tawla, a fast‑growing B2B platform that digitalises the dining experience for food‑and‑beverage venues, is seeking a dynamic Sales Account Manager. You will lead the sales function, drive revenue growth and expand our market presence across the UAE and the wider region.

Key responsibilities

• Develop and execute sales strategies to meet and exceed revenue targets.
• Identify new business opportunities, generate leads and build relationships with prospective clients.
• Manage and grow existing accounts, ensuring high client satisfaction and uncovering upsell potential.
• Lead, mentor and motivate a sales team to achieve individual and collective goals.
• Collaborate with marketing and product teams to align sales initiatives with business objectives.
• Prepare and present sales reports, forecasts and market analyses to senior management.
• Negotiate and close contracts while adhering to company policies.
• Stay informed on industry trends and competitor offerings to maintain a competitive edge.

Required profile

• Proven experience in sales management, preferably within the F&B or technology sector.
• Strong communication, negotiation and presentation abilities.
• Ability to work independently and inspire a sales team.
• Result‑oriented mindset with solid problem‑solving skills.
• Bachelor’s degree in Business, Marketing or a related field is preferred.

Required skills

• Knowledge of digital solutions.
• Familiarity with SaaS platforms.
• Understanding of POS systems.