SEO Manager

About the role

We are looking for an experienced SEO Manager to own and lead the SEO strategy for Sotheby’s luxury real‑estate portfolio across the UAE, KSA and wider MENA markets. The role will drive organic growth, qualified leads and brand visibility by aligning SEO tactics with the expectations of high‑net‑worth buyers, investors and renters.

Key responsibilities

• Define and execute a comprehensive SEO roadmap covering on‑page, technical, content and off‑page optimisation.
• Lead keyword research with intent mapping (buy, invest, rent, branded, community‑based searches).
• Optimise site architecture, internal linking, URL structures and metadata for high‑value property pages.
• Ensure content localisation aligns with regional search behaviour and cultural context.
• Conduct regular technical SEO audits using Screaming Frog, Google Search Console and GA4.
• Manage XML sitemaps (Arabic & multilingual), canonicalisation, hreflang tags, redirects, crawlability, indexing and page‑speed.
• Coordinate SEO implementations with web development teams (React / CMS environments) and ensure mobile‑first optimisation.
• Collaborate with content writers to optimise property, project, community pages and blogs, including keyword placement, headings, schema and UX.
• Guide content teams on SEO‑driven planning for new launches, branded residences and investment‑focused pages.
• Perform backlink audits and manage white‑hat link‑building strategies, identifying media, real‑estate portals and partnership opportunities.
• Monitor brand reputation and backlink quality.
• Track SEO performance (organic traffic, keyword rankings in Arabic & English, engagement, conversion and lead quality) and produce monthly performance reports with actionable insights.
• Work closely with paid media, CRM (HubSpot preferred) and analytics teams to connect SEO traffic with lead quality and sales outcomes.
• Ensure SEO readiness for campaign launches, new projects, developer launches and high‑value property listings.

Required profile

• Minimum 4 years of hands‑on SEO experience.
• Proven experience in real‑estate, luxury or high‑value lead generation sectors (strong advantage).
• Familiarity with UAE and KSA property ecosystems (Property Finder, Bayut, Dubizzle, Rightmove exposure a plus).
• Strong understanding of Google algorithm updates, SERP behaviour and multilingual SEO.
• Ability to work cross‑functionally with content, web, paid media, CRM and analytics teams.
• Analytical mindset with the ability to translate data into actionable recommendations.

Required skills

• Screaming Frog
• Google Search Console
• Google Analytics 4 (GA4)
• XML sitemap creation and management
• Hreflang and canonical tag implementation
• React or CMS platform integration
• HubSpot (CRM)