SEO & Web Development Specialist

About the role

Coldwell Banker UAE is seeking a results‑driven SEO & Web Development Specialist to manage, develop, and optimise its digital platforms. The role focuses on boosting online visibility, growing organic traffic, and creating high‑converting landing pages that generate qualified leads for the real‑estate business.

Key responsibilities

• Develop, maintain and optimise company websites and landing pages.
• Create SEO‑friendly, high‑converting landing pages to generate qualified leads.
• Design and execute on‑page, off‑page and technical SEO strategies.
• Conduct keyword research, competitor analysis, SEO audits and market research.
• Optimise content, meta data, URLs, internal linking and site structure.
• Implement a 6‑month SEO and traffic‑growth plan with measurable KPIs.
• Improve site speed, mobile responsiveness, Core Web Vitals and overall technical performance.
• Monitor traffic, rankings, leads and conversions using Google Analytics, Search Console and Tag Manager.
• Identify and resolve technical SEO issues, broken links and crawl errors.
• Collaborate with Marketing and Content teams to produce SEO‑focused content and implement tracking codes, pixels and lead‑generation elements.

Required profile

• Proven experience in SEO and web development within a digital‑marketing environment.
• Strong analytical mindset with ability to track performance against targets.
• Detail‑oriented approach to technical optimisation and user experience.

Required skills

• SEO
• Web Development
• Google Analytics
• Google Search Console
• Google Tag Manager