Associate Director - Social Media

About the role

Dubai World Trade Centre (DWTC) is looking for an Associate Director to lead its social media strategy, channels and content, making social media an integral pillar of its integrated marketing communications. The role follows a data-first approach, with the main aim of increasing organic reach on existing and new platforms. It is a newly created position within the Marketing Communications Department, covering leadership, development and implementation of social, content, organic and paid media strategies, as well as performance analytics, dashboards and reporting.

Key responsibilities

• Social media strategy and planning: develop and implement strategies, content frameworks and annual plans aligned with DWTC's corporate objectives and business units.
• Performance and analytics: drive paid and organic social performance, monitor KPIs, build dashboards and report on ROI.
• Content and community management: oversee content planning, channel management, audience engagement and creative content production across platforms.
• Influencer marketing and innovation: lead influencer partnerships, explore emerging trends and identify opportunities for social commerce and lead generation.
• Stakeholder collaboration: partner with Corporate Communications, Digital Marketing, internal business units and external stakeholders.
• Issues and response management: set up social media policies, monitoring processes, customer engagement protocols and escalation frameworks.
• Agency and budget management: manage budgets, agency relationships, scopes of work and performance evaluations.

Required profile

• Bachelor's degree in Social Media, Digital Media, Marketing, Media, Integrated Communications, Marketing Communications or a related field.
• Professional certification or diploma in Social Media from a recognised institution is preferred.
• 10+ years of experience in social media, digital/performance marketing and integrated communications, preferably with agencies in Dubai or Abu Dhabi.

Required skills

• Hands-on experience with Hootsuite, Sprout Social, HubSpot and Google Analytics (mandatory).
• Experience with social listening, trending analysis and community management solutions.