Business Development Lead Generation Specialist

About the role

We are seeking a proactive Business Development professional to own the top of our global sales funnel. Based in Dubai, you will combine digital prospecting with face-to-face meetings to generate qualified leads for our education-focused fintech platform.

Key responsibilities

• Design and execute multi-touch outreach campaigns across email, LinkedIn, cold calling and events, using AI-driven tools to personalize at scale.
• Conduct field visits to schools and universities, opening key accounts and navigating gatekeepers to reach senior decision-makers.
• Qualify prospects rigorously (budget, decision-making structure, timeline) and hand them to the sales team with full stakeholder mapping.
• Maintain a clean, forecastable pipeline in Freshsales CRM and continuously refine messaging based on performance data.
• Represent zenda at conferences and in digital channels, acting as the market’s first impression of the brand.

Required profile

• 3–5 years of B2B business development or lead generation experience with a proven track record of pipeline creation.
• Strong digital proficiency with hands-on experience in outreach sequencing, CRM platforms and AI prospecting tools.
• Excellent written English and confidence presenting to senior institutional buyers.
• Willingness to travel (~30%) for on-site visits across multiple geographies.

Required skills

• Freshsales CRM
• AI prospecting tools
• Outreach sequencing platforms