Commercial Account Manager

About the role

The Commercial Account Manager will lead profitable growth across the Middle East for a surface‑treatment business. You will develop distribution networks, execute channel strategies and ensure commercial excellence to strengthen market presence.

Key responsibilities

• Drive business‑development initiatives and growth strategies in the Middle East surface‑treatment market.
• Design and implement country‑specific channel‑to‑market plans to maximise coverage.
• Identify, evaluate, appoint and develop specialised distributors and channel partners.
• Strengthen distributor capabilities to meet short‑, medium‑ and long‑term objectives.
• Grow market share by uncovering new customers, applications and opportunities.
• Manage pricing, margins and contracts to hit revenue and profit targets.
• Conduct market analysis and monitor competition to support commercial decisions.
• Align customer and distributor needs with supply‑chain activities for reliable product availability.
• Serve as the commercial liaison with regional marketing and segment teams.
• Provide technical and commercial support to distributors and customers.
• Support inventory optimisation and reduction of customer overdue balances.
• Maintain accurate sales pipeline, contract databases and action plans.

Required profile

• Minimum 5 years of sales or business‑development experience in surface‑treatment, coatings, chemicals or related industrial markets.
• Proven track record building distribution networks and go‑to‑market strategies.
• Experience in the Middle East market is preferred.
• Strong commercial acumen, entrepreneurial mindset and customer focus.
• Excellent communication, negotiation and relationship‑building skills.
• Ability to work effectively in multicultural, cross‑functional environments.
• Fluent English; Arabic highly preferred; additional languages (Hindi, Malay, German) advantageous.
• Willingness to travel extensively across the Middle East.

Required skills

• Microsoft Office
• SAP
• Salesforce