Commercial Director

About the role

Our client, a leading FMCG manufacturer with a portfolio of well‑established brands, is looking for an experienced Commercial Director. The role will shape and execute the commercial agenda, drive sustainable revenue growth and reinforce market leadership across multiple channels and markets.

Key responsibilities

• Develop and implement the commercial strategy aligned with overall business objectives.
• Drive revenue, market‑share and profitability growth.
• Lead, coach and build high‑performing sales and commercial teams.
• Manage and deepen relationships with key customers, distributors, retailers and strategic partners.
• Negotiate major commercial agreements and long‑term partnerships.
• Identify new business opportunities, routes to market and growth channels.
• Oversee pricing, trade investment, promotional planning and margin management.
• Collaborate with Marketing, Supply Chain, Finance, Operations and Product teams to achieve targets.
• Analyse market trends, customer insights and competitive activity to inform decisions.
• Lead budgeting, forecasting and annual business planning processes.
• Set performance metrics, promote accountability and drive continuous improvement.
• Represent the business externally with customers, industry bodies and key stakeholders.

Required profile

• Proven senior commercial leadership experience (e.g., Commercial Director, Sales Director, General Manager) within FMCG, consumer goods, manufacturing, food & beverage or related sectors.
• Track record of delivering significant revenue growth and commercial transformation.
• Strong experience managing key accounts, distributors and multi‑channel sales environments.
• Deep understanding of commercial strategy, pricing, profitability and P&L management.
• Demonstrated ability to lead and develop high‑performing teams.
• Excellent negotiation and influencing skills.

Required skills

• Promotional planning
• Customer insights
• Strategic customer relationships
• Forecasting
• Commercial strategy
• Trade investment
• Budgeting
• Pricing
• Margin management
• Sales
• Business planning