D2C Ecommerce Growth Manager

About the role

Afnan Perfumes is looking for a D2C Ecommerce Growth Manager to own the performance of its web stores. The role turns more traffic into sales and makes sure every store has the right stock at the right time, from buying through to launch.

Key responsibilities

• Conversion and website: own conversion rate and average order value for all web stores, analyse user behaviour and remove friction points; build, deploy and manage an A/B and multivariate testing framework with a monthly test plan, and review stores continuously with new initiatives every quarter.
• Calendar and promotions: own the yearly promotions calendar based on regional events and launches, and work with Performance Marketing and Creative so promotions go live on time and landing pages are reviewed after launch.
• Buying, inventory and catalogue: run monthly and seasonal open-to-buy plans, monitor stock turn, weeks of supply and sell-through, and track stock cover, slow movers and stock-outs per store, flagging risks before peak periods such as Ramadan, Eid and White Friday; oversee the digital catalogue, global pricing matrix and end-to-end new launches.
• Customer experience: monitor ratings and feedback on direct stores and flag low ratings and negative feedback on partner-run stores.
• Growth, P&L and team: build plans to move Tier 2 markets up to Tier 1, own the monthly D2C P&L and dashboard close and the weekly store-level trading review, and lead the day-to-day work of the eCommerce Executives, Customer Support and the Compliance Analyst.

Required profile

• 5-7 years in e-commerce with hands-on CRO and buying or inventory planning, ideally in beauty, fragrance or FMCG.
• Experience of OTB planning with supply chain.
• Has led a small team across several markets.

Required skills

• GA4, Looker Studio, Shopify reports and advanced Excel, Power BI a plus.
• Hands-on use of Optimizely and VWO for testing and behaviour analytics.

What we offer

• A challenging and influential role in a dynamic, fast-paced environment.
• Daily learning and growth alongside a passionate team.
• A competitive compensation package with comprehensive benefits.
• Potential for career advancement within Afnan Perfumes.