Director General Manager Sales – UAE

About the role

As the General Manager for the UAE, you will act as the primary driver of Cisco's go‑to‑market strategy, orchestrating cross‑functional teams within a matrix environment to achieve business growth and operational excellence.

Key responsibilities

• Lead and inspire the Country leadership team to define strategic objectives and budgets that directly address client demand and problems.
• Drive the overall sales motion and forecast accuracy to ensure consistent, predictable bookings growth across the entire Cisco portfolio.
• Implement end‑to‑end sales methodologies to improve funnel reliability and lead‑generation efficiency.
• Cultivate strategic government and executive relationships to create new revenue streams and increase market share.
• Champion employee engagement, community, and compliance through the UAE Country Leadership Board.

Required profile

• Significant experience leading large‑scale sales organizations within the technology industry.
• Executive‑level track record of managing substantial P&L and large sales quotas.
• Proven success selling B2B enterprise technology to public and private sector clients in the UAE.
• Experience building or managing software and services businesses with a lifecycle approach.
• Relevant qualification in IT or business management.
• Adept at leading extended teams through organizational change and business model evolution.
• Strong business acumen with the ability to spot market opportunities early.
• Established network of CXO‑level decision‑makers and key government influencers.
• Challenger mindset, high urgency, and ability to influence in a matrix organization.
• Experience building collaborative, cross‑functional relationships at all levels.