Growth Marketing Director - D2C Online Training Courses

About the role

A remote Growth Marketing Director is sought to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+, sold globally in English to customers in the US, Europe and the Middle East. The role reports to the founder and owns customer acquisition end-to-end; it is a build-and-own position with revenue-based upside.

Key responsibilities

• Design and execute the full-funnel customer acquisition strategy
• Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube) and LinkedIn
• Own direct-response assets: ad creative, hooks, angles, landing pages, VSLs, webinars and email
• Build and optimise email CRM flows for nurture, launch, cart-close and ascension
• Lead rapid experimentation on offers, pricing, guarantees, messaging and funnel structure
• Optimise CPL, CAC and LTV with a commercial growth mindset
• Work closely with founders, content and partnerships teams, including the TED partnership

Required profile

• Proven experience launching and scaling a D2C online course or cohort-based programme
• Experience with a premium price point of $5,000 or higher and a 12-week or MBA-level structure
• Customers or students in the US, Europe and the Middle East
• Fluent English, as the programme is delivered globally in English
• Comfortable working in startup mode within an established, well-known company

Required skills

• Performance marketing and funnel optimisation
• Email CRM and lifecycle marketing
• Analytical skills and a growth-hacker mindset

What we offer

• Base salary of USD 150,000 - 200,000 depending on experience and location
• On-target earnings of USD 180,000 - 250,000+
• Revenue-based bonuses tied to launch performance and cohort revenue
• Incentives linked to CAC, LTV and funnel efficiency, with tiered accelerators at revenue milestones
• Potential profit-share or long-term incentive plan as the programme scales

The role is fully remote, with candidates based in the US, Europe or Dubai / Middle East and time-zone flexibility for global launches. Applications should be sent with a resume; suitable candidates will be contacted.