Marketing and Growth Manager

About the role

Covertstone, an independent real‑estate adviser based in Abu Dhabi, is looking for a Marketing and Growth Manager to put the firm on the map. You will own the entire marketing function, building brand awareness, generating qualified leads and creating the traction needed for an early‑stage company.

Key responsibilities

• Design, launch and optimise paid campaigns on Google, Meta and LinkedIn.
• Manage property listings on major UAE portals such as Property Finder, Bayut and dubizzle.
• Ensure all advertising complies with ADREC and Abu Dhabi permit requirements.
• Own the marketing budget, track spend and report cost‑per‑lead and ROI.
• Set up lead capture, tracking and hand‑over to advisers promptly.
• Run the firm’s LinkedIn presence, website content and email communications.
• Produce or commission marketing collateral including brochures, presentations, photography and video.
• Identify partnerships, events and introductions that reach high‑net‑worth, family‑office and institutional audiences.

Required profile

• Minimum six years of marketing experience, at least four years in UAE real‑estate.
• Proven experience building a marketing function from scratch in a startup or early‑stage environment.
• Demonstrated record of generating leads and growth with measurable results.
• Hands‑on experience running paid campaigns on Google Ads, Meta and LinkedIn.
• Strong commercial mindset focused on revenue and client acquisition.

Required skills

• Lead generation
• Google Ads
• Meta (Facebook) Ads
• LinkedIn Ads
• Property Finder portal
• Bayut portal
• dubizzle portal
• CRM systems
• Lead tracking and reporting
• Abu Dhabi real‑estate advertising compliance