Marketing Lead

About the role

The Marketing Lead will ensure the dealership and OEM products resonate with customers, monitor market trends, and stay ahead of competition. This role creates innovative events and campaigns, analyses market data, and aligns marketing objectives with business goals.

Key responsibilities

• Develop and implement comprehensive marketing strategies aligned with sales and OEM requirements.
• Plan, execute, and manage marketing campaigns across multiple channels.
• Conceptualize and deliver events to promote brand awareness and generate leads.
• Conduct market research to identify consumer preferences and emerging trends.
• Manage customer database and CRM processes to nurture relationships.
• Develop and control the marketing budget, ensuring ROI.
• Prepare regular reports and analyze campaign performance.
• Lead and coach the marketing team, setting KPIs and providing training.

Required profile

• Strong ability to align marketing activities with business objectives.
• Experience in managing cross‑functional teams and external vendors.
• Excellent analytical skills for reporting and market research.

Required skills

• Marketing strategy development
• Customer database management
• Vendor management
• Event planning and execution
• Market research
• CRM software
• Budget management
• Reporting and analysis