Regional Sales Director - Middle East (Luxury Wearable Tech)

About the role

HR Source is recruiting a Regional Sales Director for an international luxury lifestyle business specialising in wearable digital technology, based in Dubai. This is a senior commercial appointment responsible for developing the brand's presence across the Middle East, establishing new distribution partnerships and expanding its retail network. The role suits someone who combines strong commercial instincts with a good understanding of consumer behaviour, retail distribution and the positioning of premium technology products.

Key responsibilities

• Develop and implement a regional sales strategy across the Middle East, set annual sales plans and revenue targets, and secure new business through retail partnerships and distributors
• Negotiate distribution agreements, pricing structures and commercial terms with retail groups, consumer electronics distributors and other partners across the GCC and wider Middle East
• Monitor distributor performance, retail sell-through, inventory levels and market coverage, and manage pricing, margins and promotional spend
• Support product launches, retail activations and brand positioning, and work with marketing and brand teams on product introduction and partner training
• Manage relationships with key accounts and senior decision-makers, and coordinate with international stakeholders on regional priorities
• Prepare sales forecasts, budgets and regular sales reports for senior leadership

Required profile

• Established commercial leader with substantial experience developing consumer brands across the Middle East
• Background in premium consumer electronics, wearable technology, connected devices, luxury lifestyle products or international consumer brands with retail distribution
• Proven record of revenue growth and new market development, with strong relationships with distributors and retailers across the GCC
• Experience negotiating distribution agreements and key account terms, and managing commercial budgets and sales forecasts
• Experience with international brands and coordination with regional or global management teams