Brand Marketing Manager – Home (MAF Lifestyle)

About the role

The Brand Marketing Manager for Home at MAF Lifestyle will lead the development and execution of integrated marketing initiatives that strengthen brand presence, drive traffic and support revenue growth across both offline and online channels.

Key responsibilities

• Design and implement a yearly marketing calendar aligned with the overall brand strategy.
• Create synergy across communication channels to deliver consistent brand messages.
• Launch in‑store campaigns and ensure smooth rollout in coordination with Operations.
• Develop advertising and promotional plans to increase footfall and sales.
• Manage and optimise the marketing budget for assigned brands.
• Ensure all marketing activities comply with brand standards and Majid Al Futtaim communication guidelines.
• Analyse customer profiles and behaviours to tailor messaging.
• Collaborate with internal teams and external vendors to achieve marketing objectives.

Required profile

• 4‑6 years of experience in a marketing role, preferably within luxury retail or furniture.
• Bachelor’s degree in Marketing, Management or a related field.
• Strong analytical ability to forecast trends and identify challenges.
• Familiarity with the latest marketing technologies and methodologies.

Required skills

What we offer

• Opportunity to work with a leading regional lifestyle brand.
• Dynamic environment with cross‑functional collaboration.
• Competitive compensation and benefits package.