CRM Manager - Retail

About the role

Careers International is recruiting a CRM Manager for a retail division in Dubai. The role drives and develops a customer-centric CRM strategy and marketing automation for the brands under the division's umbrella, building a roadmap with KPIs to improve customer lifetime value.

Key responsibilities

• Build the CRM roadmap with KPIs to improve customer lifetime value and generate insights into customer segments for business development and other CRM initiatives.
• Support business development by identifying growth, cross-sell, up-sell and retention opportunities within the database.
• Create and develop database segmentation profiles to enhance customer information solutions.
• Monitor the marketing database to ensure data is securely managed through information and reporting.
• Formulate and enforce data collection policies and procedures aligned with business goals and the CRM vision.
• Liaise with key and senior stakeholders, advise them and provide reports supporting business goals.
• Analyze the performance of published CRM content and recommend improvements for future campaigns.
• Propose ideas to grow and expand the creative practice.

Required profile

• Proven hands-on experience in CRM.
• English speaking; Arabic is a benefit.
• Strong communication skills.
• A profile combining creativity, technical and managerial skills.
• Proactive work ethic.