Director of Paid Marketing

About the role

We are seeking a Director of Paid Marketing to lead Deel’s paid acquisition engine. Reporting to the Head of Marketing & Growth, you will own a $120M+ media budget and drive pipeline across all segments and regions from Dubai.

Key responsibilities

• Define and execute paid acquisition strategy across paid social, search, programmatic, sponsorships, OOH and ABM.
• Manage a $120M+ annual media budget, optimizing ROI and key metrics such as cost per SQL and pipeline contribution.
• Oversee platform management on Meta, Google, LinkedIn, YouTube, Bing and emerging channels like TikTok.
• Implement AI‑driven automated workflows for campaign management, creative iteration and performance reporting.
• Collaborate cross‑functionally with brand, product, regional marketing, RevOps and growth engineering teams.
• Lead a team of 11 professionals across four sub‑functions, providing direction and hands‑on support.

Required profile

• 7‑8+ years of paid marketing experience, including at least 2 years running in‑house programs at $30M+ scale.
• Minimum 2 years of people‑management experience.
• Deep expertise in paid social, especially Meta, with strong understanding of B2B campaign structures.
• Proven ability to manage paid search, sponsorships, ABM and OOH teams.
• Analytical mindset with data‑driven decision making on cost per SQL and pipeline ROI.
• Experience in B2B SaaS is preferred; strong grasp of migration from B2C to B2B is a plus.

Required skills

• Meta Ads platform
• Google Ads platform
• LinkedIn Ads platform
• YouTube Ads platform
• Bing Ads platform
• TikTok Ads platform
• Programmatic advertising
• ABM (Account‑Based Marketing) tools