Growth & Marketing Manager – UAE

About the role

Verto, a cross-border payments platform founded by British-Nigerian entrepreneurs and backed by Y-Combinator, Quona and MEVP, is looking for a strategic Growth and Marketing Manager to lead customer acquisition, engagement and retention across the UAE. The role builds a strong local brand presence, launches high-impact campaigns and drives measurable B2B growth.

Key responsibilities

• Drive B2B customer acquisition with pipeline strategies focused on deal quality, conversion rates and pipeline velocity
• Optimise CAC, conversion rates and marketing ROI through data-driven decisions and channel analysis
• Partner with Sales and Product on Account-Based Marketing campaigns, ICP refinement and win/loss analysis
• Activate paid media campaigns with the global marketing team
• Scale the local UAE presence through PR, thought leadership, industry events and brand partnerships
• Create region-specific content such as case studies, trend reports, white papers and sales enablement materials
• Cultivate partnerships with industry associations, fintech partners and business organisations
• Launch customer engagement initiatives with the Retention Lead and report on campaign performance

Required profile

• Minimum 5 years of growth marketing experience with a track record of measurable customer acquisition
• Deep understanding of the UAE market, traditional and digital B2B
• Bachelor's degree in Marketing, Business Administration or a related field
• Experience collaborating with Sales on unit economics, sales cycles and deal disqualification criteria
• Ability to explain B2B product ROI to CFOs, Treasurers and Managing Directors
• Best fit: SaaS marketing background, start-up experience, and FinTech or cross-border payments exposure

Required skills

• Marketing automation and product analytics tools such as HubSpot and PostHog
• Social media platforms
• Analytical skills and data-driven campaign optimisation

What we offer

• Insurance paid by the company and health and wellness benefits
• Yearly salary review based on inflation and performance
• Udemy library access and budget for professional development courses
• Pension scheme (location dependent), flexible work arrangements and team social events
• Work-from-anywhere option for certain durations and integration programme