Manager Integrated Marketing Campaigns

About the role

Mediclinic Middle East is looking for a Manager of Integrated Marketing Campaigns in Abu Dhabi. The role manages the delivery of the group's national marketing campaigns across priority service lines through the corporate team, owns the national plan for service lines outside the priorities and for other commercial priorities such as digital health and business development, and leads doctor marketing strategy end to end.

Key responsibilities

• Manage the day-to-day campaign permit process and lead doctor marketing strategy end to end.
• Support the Senior Manager, IMC Corporate on front-door triage and the weekly planning meeting, so that every initiative outside the priorities has an owner, a plan and a published turnaround time.
• Coordinate the IMC Cluster Managers, who sit with the Senior Manager, IMC Corporate.
• Operate the corporate gates for multi-region work under the MCME marketing sign-off framework.
• Deliver national campaigns, handle rest-of-business and commercial priorities, and ensure brand compliance and adherence to data and privacy rules.

Required profile

• Post-bachelor's degree in Marketing, Communications, Business or a related field, with demonstrated continuous learning.
• 6 to 8 years of relevant marketing experience, including national campaign or portfolio ownership and coordination across teams.
• Experience in healthcare or regulated industries and project management of multi-channel campaigns across digital and traditional platforms is advantageous.

Required skills

• Campaign execution and enablement, social media campaign management and marketing technology platforms (CRM, automation, analytics).
• Marketing strategy and planning, lead generation and customer lifecycle management.
• Data analytics and reporting, and business process optimisation.
• Cross-cultural and cross-functional leadership.