Media Lead for MIA Region

About the role

The Media Lead MIA will drive KFC's media strategy across the Middle East and Africa, partnering with global and regional teams to boost media performance and business growth.

Key responsibilities

• Develop and implement a comprehensive, multi‑channel media strategy for the MIA region, aligned with global brand guidelines.
• Manage media planning, buying, and optimisation, acting as the primary regional contact for all media activities.
• Collaborate with franchisees to co‑create and adapt campaigns, ensuring consistency and local relevance.
• Lead the KFC Global Media Center of Excellence (COE) for the region, overseeing annual media plans and ensuring COE standards.
• Identify under‑performing markets, devise improvement strategies, and drive test‑and‑learn initiatives.
• Partner with analytics teams to track KPIs, extract insights, and continuously optimise media performance.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 7‑10 years of experience in media planning, strategy and buying, preferably within an agency or franchised brand environment.
• Proven track record managing integrated media campaigns across multiple countries.
• Strong experience working in franchised or multi‑market structures.
• Excellent communication, presentation and relationship‑building skills.

Required skills

• Deep understanding of media metrics, digital performance channels and optimisation techniques.
• Experience managing external agency relationships and influencing cross‑functional stakeholders.
• Analytical mindset with data‑driven decision‑making abilities.