Media Manager – Influencer Campaign

About the role

The Influencer Marketing Manager will own the planning and delivery of influencer campaigns for WPP Media clients in Dubai. This freelance position involves end‑to‑end management, from strategy and creator selection to execution, reporting and optimisation.

Key responsibilities

• Translate client briefs into influencer campaign approaches, creator mix, content formats and channel recommendations.
• Develop creator shortlists across nano, micro, macro, celebrity and niche talent.
• Lead the full campaign workflow: selection, negotiation, briefing, contracting, content review, approvals, publishing and reporting.
• Manage budgets, negotiate fees, track spend and support finance reconciliation.
• Advise on creator usage, whitelisting, partnership ads, content rights and platform best practices.
• Oversee reporting, analyse performance data and provide optimisation recommendations.
• Maintain day‑to‑day client communication and manage issue resolution.
• Mentor junior executives and ensure quality control.
• Build strong relationships with creators, agents and partners.
• Identify process improvements and collaborate with media, strategy, creative and social teams.

Required profile

• Bachelor’s degree in Marketing, Communications, Public Relations or related field (preferred).
• 4‑6 years of experience in influencer marketing, creator partnerships, social media, PR or integrated communications.
• Proven track record managing multi‑creator campaigns across platforms and markets.
• Experience handling budgets, negotiations, client communication and junior team members.

What we offer

• Competitive medical, vision, dental and group retirement plans.
• Significant paid time off and mental health awareness days.
• Access to global WPP Media networks, employee resource groups and in‑office events.
• Hybrid work model with four days a week in the office.