Performance Marketing Manager

About the role

Royal Avenue is seeking a Performance Marketing Manager to lead the development and execution of data‑driven marketing campaigns across multiple digital channels. You will work closely with brand, content, and sales teams to maximise ROI, drive user acquisition and support the growth of our retail and dining portfolio in the GCC.

Key responsibilities

• Design and implement a comprehensive performance marketing strategy aligned with ROI and ROAS targets.
• Manage prospecting and remarketing campaigns on Google Ads, YouTube, and social media platforms while optimising customer acquisition cost.
• Oversee the group’s Google Ads accounts, ensuring precise targeting, continuous optimisation and strong return on investment.
• Control budgets, align campaigns with business objectives and focus on metrics such as LTV, conversion rates and ROI.
• Collaborate with content and SEO teams to convert organic traffic into qualified leads.
• Integrate marketing activities with Salesforce and ABM tools to streamline the sales pipeline.
• Identify, test and scale new digital channels to exceed performance benchmarks.
• Coordinate external agencies to meet campaign KPIs.
• Lead social media advertising initiatives to boost brand adoption.
• Monitor, analyse and report performance using Google Analytics, Data Studio, Salesforce and related tools.
• Manage email, nurturing and remarketing campaigns, landing pages, A/B testing and conversion rate optimisation.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• Minimum 3 years of digital marketing experience with a focus on performance and marketing technology.
• Proven ability to manage multi‑channel campaigns and deliver measurable results.

Required skills

• Salesforce
• ActiveCampaign or HubSpot
• Typeform
• Google Ads and YouTube advertising
• Google Analytics and Google Data Studio
• Email marketing platforms
• A/B testing and conversion rate optimisation
• ABM tools