Product Marketing Manager (Loyalty)

About the role

We are looking for a Junior Product Marketing Manager to drive the adoption and engagement of Revolut’s Loyalty product. You will shape the marketing strategy, craft compelling narratives and lead launch campaigns across multiple markets, helping to maximise customer lifetime value.

Key responsibilities

• Deep‑dive into customer needs and Loyalty product functionality worldwide, using data‑driven insights to inform strategy.
• Design and execute the Loyalty product marketing strategy across all channels, from positioning to launch campaigns.
• Develop clear value propositions and narratives, collaborating with creative teams to bring them to life.
• Orchestrate Loyalty launches in multiple markets, ensuring consistent messaging while tailoring to local nuances.
• Build strong cross‑functional partnerships with Product, Design and Communications to boost product awareness and adoption.
• Analyse customer behaviour and market trends to identify segmentation opportunities and optimise conversion strategies.

Required profile

• Experience in B2B or B2C product, brand or consumer marketing within a fast‑paced, preferably hyper‑growth tech environment.
• Proven track record of driving premium product adoption.
• Knowledge of fintech or payments markets and competitive landscape.
• Ability to set strategic direction and manage complex go‑to‑market campaigns involving multiple teams.
• Creative mindset with a history of generating original ideas while maintaining brand integrity.
• Solid background in consumer marketing and familiarity with channels such as in‑product, digital, PR and offline activations.
• Excellent communication skills.

Required skills