SEO Manager, MENA

About the role

WPP Media, WPP's AI-driven media operating unit, is looking for an experienced SEO Manager to lead the organic search strategy from an agency side. The role covers technical SEO, content, GEO (Generative Engine Optimization) and Google Business Profile, and acts as the main day-to-day contact for the client.

Key responsibilities

• Lead the SEO strategy and day-to-day delivery, and act as the main point of contact for the client on SEO matters.
• Build and manage quarterly and annual SEO roadmaps aligned with the client's business priorities, product focus areas and seasonal campaigns.
• Oversee technical SEO audits and implementation planning, covering crawlability, indexation, site performance, mobile usability, structured data and internal linking.
• Develop content and on-page optimization recommendations for products such as accounts, cards, loans, investments and branch pages.
• Lead the GEO strategy to improve visibility across AI-powered search platforms and generative experiences.
• Manage and optimize Google Business Profile for branch locations, including listing accuracy, categories, updates, reviews and local visibility.
• Work with internal content, tech, analytics and strategy teams so recommendations are implemented effectively.
• Monitor organic, local and AI search performance and provide regular reporting with clear insights and actions.
• Ensure recommendations meet the standards of a regulated environment, including trust, accuracy and compliance.
• Identify growth opportunities through keyword research, competitor benchmarking, content gaps and search trends.

Required profile

• 4+ years of SEO experience, ideally within an agency environment.
• Proven experience managing large or enterprise-level clients.
• Strong client management and stakeholder communication skills.

Required skills

• Technical SEO, on-page SEO, content strategy and local SEO.
• Understanding of GEO / AI search optimization across LLMs and generative search platforms.
• Google Business Profile optimization for multi-location businesses.
• Tools such as Google Search Console, GA4, Looker Studio, SEMrush and Screaming Frog.

What we offer

• Hybrid approach, with teams in the office around four days a week.
• Access to global WPP Media and WPP networks, employee resource groups and in-office events.
• Medical, group retirement, vision and dental insurance, significant paid time off, partner discounts and mental health awareness days.