Social Media Marketing Specialist

About the role

Aetram Finserv LLC is looking for a creative and results‑driven Social Media Marketing Specialist with relevant experience in the financial services, investment, banking, asset management, fintech, or capital markets industry. The candidate will manage the company's social media presence, develop engaging financial‑services content, support digital marketing initiatives, and strengthen the online brand.

Key responsibilities

• Develop and execute social media strategies aligned with business and brand objectives.
• Manage social media platforms including LinkedIn, Instagram, Facebook, and other relevant channels.
• Create engaging content related to financial markets, investments, financial products, industry insights, and company updates.
• Develop monthly content calendars and coordinate timely publishing across platforms.
• Write social media captions, articles, posts, campaign copy, and other digital content.
• Coordinate with Content, Design, Business Development, and Compliance teams to ensure content accuracy and appropriateness.
• Monitor social media trends, audience engagement, competitor activity, and industry developments.
• Track and report key performance metrics including reach, engagement, leads, and campaign performance.
• Support paid social media campaigns and coordinate with external agencies where required.
• Identify opportunities to improve audience engagement, brand awareness, and lead generation.
• Maintain consistent brand messaging and corporate communication across all digital channels.
• Ensure financial and promotional content follows applicable company policies and regulatory/compliance requirements.

Required profile

• Bachelor's degree in Marketing, Communications, Digital Marketing, Business Administration, or a related field.
• 3–5 years of experience in Social Media Marketing, Digital Marketing, or a similar role.
• Previous experience in financial services, banking, investment, asset management, fintech, brokerage, or capital markets.
• Strong understanding of social media platforms and digital marketing practices.
• Experience creating content for a B2B and professional audience.
• Strong copywriting, editing, and communication skills.
• Knowledge of social media analytics and performance reporting.
• Experience working in a regulated financial‑services environment (advantage).
• UAE experience preferred.

Required skills

• LinkedIn
• Canva
• Meta Business Suite
• Google Analytics
• SEO
• GEO
• Social media analytics