Specialist – Brand & Social Media Marketing

About the role

Al Ghurair is looking for a creative and results‑driven specialist to lead brand and social media marketing for Al Ghurair Centre, GLITCH and Flayva. The role will shape digital content, drive influencer collaborations and deliver on‑ground activations that enhance customer experiences.

Key responsibilities

• Plan and execute social media strategies and engaging content across multiple brands.
• Support brand campaigns, marketing initiatives and promotional activities.
• Coordinate influencer marketing campaigns and brand partnerships.
• Organise events and on‑ground activations to increase customer engagement.
• Collaborate with agencies, tenants and internal departments to achieve marketing objectives.
• Ensure all marketing activities align with brand standards and business goals.

Required profile

• 3–5 years of relevant marketing experience in retail, shopping malls, hospitality, entertainment, lifestyle or an agency environment.
• UAE experience is preferred, with knowledge of local permit procedures an advantage.
• Strong creativity, communication and project‑coordination skills.
• Ability to manage multiple campaigns and stakeholders simultaneously.
• Familiarity with DET and Dubai Municipality permit processes is a plus.
• Proven expertise in social media marketing, content creation, brand campaigns, influencer marketing, event management, on‑ground activations and campaign execution.