Assistant Manager - Events Sales

About the role

Park Hyatt Dubai is looking for an Assistant Manager - Events Sales to drive event, meeting, group and catering sales. The role converts enquiries into profitable business and maximizes revenue while ensuring seamless event planning and coordination, with a personalized client experience aligned to luxury brand standards.

Key responsibilities

• Respond promptly to enquiries from calls, website leads, walk-ins, referrals and other channels, and turn them into confirmed business through qualification, follow-up, tailored recommendations and negotiation.
• Achieve individual banquet and catering revenue targets while maintaining conversion ratio, average spend, profitability and commercial objectives.
• Prepare proposals, quotations, presentations and contracts reflecting client needs and the property's luxury positioning.
• Maximize function-space use and revenue through venue optimization, upselling and promoting accommodation, catering, audiovisual services and additional experiences.
• Build repeat and referral business with corporate clients, event organizers, agencies, local bookers and previous guests.
• Manage multiple events and groups from enquiry through planning, execution, departure and post-event follow-up, acting as the primary client contact after confirmation.
• Conduct client meetings, site inspections, venue walkthroughs, virtual presentations, menu tastings and consultations.
• Prepare Banquet Event Orders, group resumes, event checklists, rooming lists, VIP arrangements and arrival plans.
• Coordinate with Sales, Banquets, Culinary, Rooms, Finance, Engineering and Security, and lead pre-event, pre-convention and operational meetings.
• Maintain enquiry, proposal, contract and sales records in CRM, Opera and other event management systems, and support pipeline management, revenue forecasting and performance reporting.
• Ensure contracts, deposits, credit requirements, permits and documents comply with company policy, local regulations and brand standards.

Required profile

• Bachelor's degree or diploma in Hospitality Management, Events Management, Sales, Business Administration or a related field.
• Minimum 2-3 years of experience in event sales, group coordination, catering sales or conference services, preferably in luxury hospitality.
• Strong commercial awareness and proven ability to convert enquiries, hit revenue targets and identify upselling opportunities.

Required skills

• Proficiency in Microsoft Office and hotel sales systems.
• Experience with Opera, Envision, CRM platforms or similar event-management systems is preferred.