Head of Marketing

About the role

The Head of Marketing will lead the development and execution of the company’s marketing, communications and brand strategy across the UAE for a leading healthcare distributor. This senior position is responsible for both the corporate brand and a diverse portfolio that includes pharmaceuticals, nutraceuticals, health foods and consumer‑wellness products.

Key responsibilities

• Define and implement annual and long‑term marketing strategies for the full product portfolio.
• Drive brand growth, positioning and visibility across healthcare, pharmacy, retail, e‑commerce, digital, trade, events and corporate channels.
• Develop integrated marketing plans, campaign calendars, trade initiatives, digital programmes and customer‑engagement activities aligned to commercial priorities.
• Act as the primary marketing partner for global brand principals, managing co‑funded initiatives, product launches, approvals and performance reviews.
• Oversee corporate communications, public relations, internal and external messaging, corporate branding, digital platforms and reputation management.
• Lead healthcare‑professional engagement, educational initiatives, pharmacist training and consumer outreach programmes.
• Design go‑to‑market strategies for new brands, including launch planning, sales enablement and post‑launch performance analysis.
• Build and maintain relationships with principals, retailers, healthcare institutions, agencies and strategic partners.
• Use market intelligence, customer insights and performance analytics to identify growth opportunities and guide strategic decisions.
• Manage the marketing function’s budget, ROI‑based investment decisions and agency relationships.

Required profile

• Strategic, commercially‑minded marketing leader with experience in healthcare, pharmaceutical, nutraceutical or regulated consumer‑health sectors.
• Proven track record in brand building, communications, stakeholder engagement and integrated marketing.
• Ability to translate marketing investment into measurable business impact.

Required skills