Manager Consumer & Market Insights

About the role

We are seeking a Manager – Consumer & Market Insights to lead research and intelligence initiatives across the business. You will drive research programs, partner with senior stakeholders, and turn data, feedback, and market signals into clear, actionable recommendations that shape strategy and performance.

Key responsibilities

• End‑to‑end ownership of research and insight initiatives across multiple business units, ensuring quality and strategic alignment.
• Lead quantitative and qualitative projects such as brand tracking, customer studies, market assessments, and ad‑hoc investigations.
• Translate complex research outputs, customer feedback, behavioural data and market trends into sharp insights and practical next steps.
• Partner with senior leaders to identify knowledge gaps, frame business questions, prioritize research needs and drive action.
• Manage external research agencies from scoping and briefing to methodology validation, quality assurance, timelines and budget control.
• Build knowledge‑management processes that make research outputs easy to find, reuse and apply.
• Create compelling insight narratives, executive presentations, dashboards and recommendations linking customer understanding to business outcomes.

Required profile

• Bachelor's or Master's degree in Business, Marketing, Economics, Statistics, Analytics, Psychology, Social Sciences, Engineering or an MBA (preferred).
• 5–8 years of experience in consumer insights, market research, customer intelligence, analytics, strategy or research consulting, preferably in retail or consumer‑facing environments.
• Deep understanding of both quantitative and qualitative research methodologies, including study design, sampling, survey development, moderation and data analysis.
• Proven experience managing multi‑market research programmes, customer feedback systems, competitive intelligence and insight‑led projects.

Required skills

• Qualitative research
• Insight generation
• Data analysis
• Agency partner management
• Moderation
• Customer feedback systems
• Research methodologies
• Study design
• Sampling
• Survey development
• Competitive intelligence
• Executive presentations