Paid Social Media Ads Leader (Remote)

About the role

Chronobay is a zero‑commission marketplace for pre‑owned luxury watches. We are seeking a Paid Social Media Ads Leader to design and scale paid social campaigns across Meta, TikTok, LinkedIn and X, driving app installs, dealer sign‑ups and collector engagement. This fully remote role offers high ownership and direct impact on growth.

Key responsibilities

• Plan, launch and optimise paid social campaigns on Meta (Facebook/Instagram), TikTok, LinkedIn and X to acquire users and grow the marketplace.
• Own campaign strategy, budgeting, targeting and creative testing to meet CPI, CAC and ROAS goals.
• Design or art‑direct scroll‑stopping ad creative (static, carousel, video) for a luxury‑focused audience.
• Build and manage full‑funnel campaigns from brand awareness to dealer acquisition and collector conversion.
• Run continuous creative testing of hooks, formats, visuals and copy.
• Analyse performance data, generate insights and implement optimisations.
• Manage ad spend across platforms, ensuring efficient allocation and reporting.
• Stay updated on platform changes, luxury e‑commerce ad trends and emerging paid‑social opportunities.
• Coordinate asynchronously with growth, product and community teams to align paid social with broader marketing objectives.

Required profile

• At least 1 year of hands‑on experience managing paid social campaigns for apps, marketplaces, e‑commerce or luxury brands.
• Strong design sensibility with proven ability to create or direct ad creative (portfolio required).
• Demonstrated success scaling app‑install campaigns and improving CAC/ROAS.
• Self‑directed, comfortable working remotely across time zones.
• Excellent communication skills and a sharp creative eye.

Required skills

• Meta Ads Manager
• TikTok Ads Manager
• LinkedIn Campaign Manager
• Figma, Photoshop or Canva (or similar design tools)
• Attribution and MMP platforms such as AppsFlyer or Adjust
• Data analysis and performance reporting

What we offer

• High‑ownership role with direct impact on growth and brand visibility.
• Fully remote work with flexible hours.
• Opportunity to shape a fast‑growing luxury watch marketplace.