Principal Go-to-Market Lead – AI Products

About the role

The client is building a portfolio of AI‑native products that automate enterprise operations through generative AI and agentic workflows. They need a senior leader to create and run the Go‑to‑Market function, owning product positioning, launch strategy, adoption and product marketing across a growing AI portfolio.

Key responsibilities

• Define positioning, messaging and value proposition for the AI product portfolio.
• Build and lead the Go‑to‑Market function from the ground up, recruiting and mentoring a team of Product Marketing Managers.
• Design and execute scalable GTM operating models, launch plans and cross‑functional coordination for multiple AI products.
• Create sales‑enablement and onboarding materials, and measure adoption and market fit through data‑driven frameworks.
• Support executive engagement with high‑quality presentations and product storytelling.

Required profile

• Minimum 12 years of product marketing or go‑to‑market experience, preferably in high‑growth technology environments.
• Proven track record of building and scaling GTM organisations.
• Strong collaboration skills with Product, Engineering and senior leadership.
• Ability to translate customer feedback and market dynamics into evolving product narratives.

Required skills

• Product Positioning Messaging
• Product Launch Management
• Go-to-Market Strategy
• Customer Adoption Engagement
• Product Lifecycle Management
• Product Analytics
• Product Marketing
• AI Generative AI technologies
• Change Management